Ministry of Brands opens off-price store
“The Ministry of Brands (MOB), the international off-price retail destination, has officially arrived in Pakistan, marking a new chapter in the country's retail landscape and a new way to shop global f…”
MOB opened the doors to its first Pakistan store on August 12, 2026 at Bukhari Commercial, DHA Phase 6, Karachi, with its official grand launch set to take place on September 5. Spread across three floors, the new Karachi destination brings together authentic international high-street, premium and designer brands at discounts of up to 90% off original retail prices.
The store houses an extensive selection across womenswear, menswear, childrenswear, footwear, handbags and accessories, carrying over 2,000 international names including Ferragamo, Ralph Lauren, Farm Rio, Tory Burch, Rag & Bone, On Running, HOKA, Air Jordan, Michael Kors, Karl Lagerfeld, Calvin Klein and many more.
At the heart of Ministry of Brands is the globally established off-price retail model: a concept that gives access to inventory through official programmes with the largest retailers and department stores in the US and Europe; customers can now shop for their favourite authentic branded fashion products at significantly reduced prices, locally.
"Stay connected with Aman-e-Pakistan for ongoing live reporting and verified investigative updates."
Director Noor Mandviwalla said: "I've always believed that style should be personal, not privileged. MOB was born from the idea that discovering incredible fashion should not require a plane ticket, foreign currency, or an enormous budget.
We are bringing real brands and remarkable pieces closer to home, at prices that make fashion feel genuinely accessible. "
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